The Los Angeles hospital scene is competitive. Big players like Cedars-Sinai, UCLA and USC dominate the market, which means smaller community hospitals like Providence St. Joseph’s are often overlooked. This local campaign spoofing the entertainment industry’s “For Your Consideration” ads asked Angelenos to consider world-class care from a hospital that serves the community first and foremost.
agency: phenomenon cco: chris adams partner: brandon sides team: matt denyer, andy ure