We were tasked with creating the first ever brand campaign for spin studio Flywheel. With a very… fit budget, we knew we had to raise some eyebrows as well as pulses to get any kind of breakthrough. Leveraging their competitive spirit, we took the Flywheel “F” and made it synonymous with overcoming obstacles and conventions to get yourself in better shape. And it got us two Silver Clios ta boot.
After six months of some brand work, we were asked to help with development of their all new at-home bike.