Sometimes you wait for briefs, sometimes you don’t. Expedia has always struggled to be thought of as a place to book hotels not just flights. So when a simple idea came over dinner one night, we convinced our client to create a Valentine’s Day promotion encouraging people to stay in a hotel on the biggest “night for love.” We raised Expedia's February hotel sales 31% over the previous year and Expedia Brazil recreated the ad where it (not surprisingly) did even better…brief schmief.
agency: 180 cd: pierre janneau partner: thomas rodgers