Since 2016, the NFL dedicates one week where players can wear custom cleats for a cause they’re passionate about. We reached the end of the internet to unearth some incredible clips and personal stories to highlight this initiative. My partner and I wrote, sourced and directed each of these spots which got us a Silver Clio. Not bad, for a Patriots fan.
agency: 72 ecd: brian rowles, jason norcross partner: paul roberts