Coach T is a coach that recruits drivers instead of athletes. We created him to run in a series of small, online pre-roll videos for March Madness. But after getting so much love from both client and fans, he was called up to the pros to run nationally on Sunday Night Football. Good natured and a little oblivious, Coach T was able to play in the world of sports advertising, without advertising sports. The campaign won a Gold Effie and was featured in the Communication Arts Advertising Annual.