Expedia came to us looking for a way to invigorate summer travel for “not a lot of money.” Since social media participation increases over the summer, we settled on a promotion that didn’t require people to do anything different from the way they already use the platform. Thrown Back Thursdays doubled Expedia's Instagram followers and won us a Silver Lion at Cannes.
agency: 180 cd: matt woodhams-roberts, dave horton partner: chelsea stiegler