For the first time in its 35 year history, Intuit wanted a brand campaign as their products (TurboTax, QuickBooks and Mint) were becoming more integrated. Since Intuit is essentially “big data for the little guy” we decided to personify the fin-tech giant. We launched with an animated spot that garnered over 24 million views on YouTube, got a few seconds in the Super Bowl, threw a little shin-dig at a local flower shop at SXSW featuring local small businesses and even got some love from The One Show.
agency: phenomenon cco: chris adams partner: brandon sides team: spencer cook, shawn coogan
At the campaign launch, we created an AR Giant that employees could play around with on campus.
After giving the brand the tagline “Powering Prosperity” We renamed the street on their campus to Prosperity Way.
At SXSW we took over a local flower shop and threw a concert featuring four bands including the one from our animated film. Local business were also on hand serving food and giving haircuts.
Throughout Austin, we asked local small biz (and Intuit customers) if they would use our branded receipt rolls in exchange for six free months of Intuit products. A surprising amount did.
And oh yeah, we had a 15 second Super Bowl ad that we put together in a week after a TurboTax ad was pulled.